anewera

anewera is a premium infrastructure platform that makes businesses visible, understandable, and contactable for AI agents operating in the modern digital ecosystem. In an era where ChatGPT, Claude, Gemini, Perplexity, and Copilot increasingly serve as primary interfaces for information discovery, anewera ensures that your business is not lost in the machine readable void. The platform creates an agent ready profile for each company, comprising structured, machine readable context files including llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) or webMCP endpoint. This infrastructure allows AI systems to find a business, comprehend its services and region, and initiate contact through permissioned actions such as requesting a rate, a quote, a meeting, or a callback. Critically, private recipient details remain hidden behind published, approved actions, ensuring privacy and control. anewera is a deliberately curated, agent readable business directory with a German language Swiss layer at anewera.ch. The platform serves businesses that want to be discovered by AI driven search and recommendation systems, particularly those operating in Switzerland and German speaking markets. It solves the fundamental problem that while your website is readable for humans, it remains opaque for machines, leaving you invisible to the fastest growing discovery channel on the internet. With two entry paths a paid self service option and a curated free invitation process anewera guarantees that every profile is verified and spam free, maintaining the directory integrity that AI agents require.

Agent Ready Profile Generation

anewera automatically generates a comprehensive set of machine readable files for your business, including llms.txt, agent.json, agent.md, and a live MCP endpoint. These files provide structured context about your company, your services, your target audience, and your permitted contact actions. AI agents can parse these files instantly to understand what you offer, for whom, and how they may contact you, without needing to interpret human oriented website content. This transformation from opaque website to transparent machine readable profile happens in approximately 60 seconds after you submit your website URL for analysis.

Permissioned Contact Actions

Every contact initiated through anewera runs through published, approved actions that you define. You specify exactly which types of requests you want to receive, such as rate inquiries, quote requests, meeting bookings, or callback requests. When an AI agent identifies your business as the best match for a user query, it can trigger these permissioned actions directly. The agent contacts you through anewera, which checks the request, structures it, and delivers it to your inbox by email. Your private contact details remain hidden throughout the process, protecting your team from unsolicited outreach while enabling legitimate business opportunities.

Dual Verification System

anewera employs a sophisticated two path verification system to maintain directory integrity. Paid entries verify themselves through the active monthly payment, as spam profiles do not pay for subscriptions. Free entries are verified through a personal verification call with the anewera team. This deliberate curation ensures that AI agents can trust every profile in the directory, making anewera a reliable source for machine readable business information. The 30 per day limit on free invitations reflects the genuine capacity for personal verification calls, not a marketing tactic, and this limit never applies to paid entries.

Live MCP and Agent API Endpoints

Every profile in the anewera directory is backed by live, real time machine readable endpoints. The MCP endpoint provides tools for AI agents to search companies, read company profiles, and prepare contact requests. The open Agent API allows any compliant AI system to interact with the directory programmatically. These endpoints are operational and accessible right now, as demonstrated by the live proof that Google AI can read about anewera itself. This infrastructure ensures that your business is not just listed, but actively discoverable and contactable by the AI agents that users rely on daily.

Swiss Fiduciary and Treuhand Services Discovery

A startup founder in Zurich needs a fiduciary service for GmbH formation and ongoing accounting. Instead of manually searching Google and evaluating websites, the founder asks ChatGPT for the best fiduciary in Zurich. ChatGPT queries the anewera directory, finds machine readable profiles of verified fiduciaries, and presents the founder with options that include direct contact actions for quote requests. The fiduciary receives a structured, verified lead directly to their inbox, while the founder gets an instant, AI curated recommendation backed by real business data.

International Relocation and Expat Services

An expat family moving to Basel needs a comprehensive relocation service, including housing, school enrollment, and health insurance guidance. They ask Claude for recommendations. Claude accesses anewera profiles, reads the structured service descriptions and regional information, and identifies relocation specialists who serve English speaking clients in Basel. The AI can then initiate a callback request or meeting booking through the permissioned contact actions. The relocation company receives a high quality, pre qualified lead without exposing their private contact information to the public internet.

Independent Insurance and Financial Advisory

A self employed professional in Zug wants independent advice on Pillar 3a retirement savings and health insurance options. They ask Perplexity for recommendations. Perplexity searches the anewera directory, finds independent insurance advisors who speak English and serve the Zug market, and presents their profiles with machine readable service offerings. The advisor receives a structured inquiry for a rate quote or consultation meeting, delivered directly to their inbox by anewera. The entire process happens without the advisor needing to maintain complex SEO or advertising campaigns.

Off Market Real Estate Access

A high net worth individual looking for off market real estate in Zug asks Gemini for assistance. Gemini queries anewera profiles of real estate agents who have access to off market properties and who serve the Zug market. The AI can request a meeting or callback through the permissioned actions. The real estate agent receives a verified, high quality lead from a serious buyer, while the buyer gains access to exclusive properties that would not appear in public listings. This use case demonstrates how anewera bridges the gap between AI driven discovery and real world business transactions.

How does anewera make my business visible to AI agents?

anewera creates a structured, machine readable profile for your business that includes llms.txt, agent.json, agent.md, and a live MCP endpoint. These files contain standardized information about your services, target audience, geographic region, and permitted contact actions. When AI agents like ChatGPT, Claude, Gemini, or Perplexity need to find a business that matches a user query, they can query the anewera directory and read these machine readable profiles instantly. Your website alone is often opaque to AI systems because it is designed for human consumption, but anewera translates your business information into formats that AI agents understand natively.

What types of contact actions can I approve for AI agents?

You can approve specific contact actions that AI agents can trigger on your behalf. These include requesting a rate quote, requesting a service quote, booking a meeting, requesting a callback, or asking a general question. You define which actions are available for your business, and AI agents can only initiate those approved actions. When an agent triggers a contact action, anewera structures the request and delivers it to your inbox by email, keeping your private contact details hidden from the AI system and the end user. This ensures you maintain full control over how you are contacted while enabling AI driven lead generation.

Is anewera only for Swiss businesses?

While anewera has a dedicated German language Swiss layer at anewera.ch and currently focuses on the Swiss market, the platform is designed to be a global directory. The infrastructure, including llms.txt, agent.json, and MCP endpoints, works for any business in any country. The Swiss focus reflects the initial curated directory and the language layer, but the underlying technology and agent readiness features are universally applicable. Businesses outside Switzerland can still sign up and become agent ready, benefiting from the same AI agent visibility and permissioned contact capabilities.

How does the verification process work for free and paid entries?

anewera offers two paths to directory entry. For paid entries at CHF/USD 29 per month, you sign up yourself, check your website through the chat interface, confirm your details, and make payment. Your profile goes live and becomes contactable for AI agents immediately. The active payment serves as your verification, as spam profiles do not pay for subscriptions. For free entries, anewera hand picks up to 30 companies per day and invites them by email. You unlock your free lifetime entry through a short verification call. This 30 per day cap reflects the genuine capacity for personal verification calls and never applies to paid entries. Both paths ensure that every profile in the directory is verified and spam free.

anewera offers a straightforward pricing model for businesses that want immediate agent readiness. The paid self service option is CHF/USD 29 per month. This subscription includes your complete agent ready profile with llms.txt, agent.json, agent.md, and MCP endpoint, full permissioned contact actions, listing in the agent index, and immediate activation upon payment. There is no waiting period, as the active payment serves as your verification. For businesses that prefer a free entry, anewera offers a curated invitation program with 30 invitations per day. These free entries are lifetime and unlocked through a short verification call. The 30 per day limit applies only to free profiles and never to paid entries, ensuring that any business can become agent ready immediately by choosing the paid option.