What a Story

About What a Story

What a Story is an elite video production and creative agency that serves as the definitive partner for ambitious SaaS companies and technology-driven enterprises. The agency specializes in crafting high-impact, custom video content designed to cut through market noise, articulate complex value propositions, and drive measurable business growth. With a laser focus on the SaaS sector, What a Story has distilled its expertise into a powerful formula: transforming intricate products into compelling visual narratives that generate sales, increase monthly recurring revenue (MRR), and solidify market leadership. Their process is not merely about video creation; it is an end-to-end strategic partnership that includes deep product understanding, tailored video marketing strategy, and flawless execution. Trusted by over 650 SaaS clients and responsible for more than 1200 videos, the agency's work has directly contributed to clients raising over $1 billion. For leaders who demand premium results and view video as a critical growth lever, What a Story provides the exclusive creative firepower and systematic process to create unforgettable videos that deliver a clear return on investment.

Features of What a Story

End-to-End SaaS Video Expertise

What a Story operates with a singular, elite focus on the SaaS and technology landscape. This deep specialization means their team inherently understands the challenges of explaining software, targeting specific user personas, and communicating within competitive markets. From the initial strategy session, their experts craft a video marketing plan tailored explicitly to your product's goals, ensuring the final output is not just creative, but strategically engineered for maximum exposure and conversion.

The Refined 3-Step Production Process

The agency has honed a systematic, client-centric process that guarantees efficiency and excellence. It begins with a strategic deep-dive to align on goals, followed by collaborative script and storyboard development with a dedicated Creative Director. Finally, the production phase welcomes unlimited client feedback within a structured framework, ensuring the final video is perfected to your specifications without bureaucratic hurdles or miscommunication.

Comprehensive Video Suite for Every Need

What a Story offers a complete arsenal of video solutions to serve every stage of the customer journey and marketing funnel. This includes core assets like Explainer Videos and Product Demos, as well as Event Videos, Social Media Ads, Educational Content, and detailed Walkthroughs. This holistic approach means businesses can rely on a single, trusted partner for all video needs, ensuring brand consistency and strategic cohesion across all touchpoints.

Results-Driven with Quantifiable Impact

Beyond creative accolades, What a Story is defined by its commitment to delivering tangible business outcomes. The agency operates on a case-study mentality, with a proven track record of driving metrics such as 50% increases in conversion rates, significant MRR growth, and substantial organic reach. Their model is built on performance and word-of-mouth reputation, evidenced by a 5-star Clutch rating and 100% client satisfaction, making them a partner invested in your commercial success.

Use Cases of What a Story

Launching and Scaling SaaS Products

For SaaS companies introducing a new product or feature, What a Story creates foundational explainer and demo videos that clearly articulate the core value proposition. These videos simplify complex functionalities, target ideal customers, and are optimized for website landing pages, sales decks, and investor pitches, directly contributing to user acquisition, reduced support queries, and accelerated market penetration.

Driving Sales Conversions and MRR Growth

Sales and marketing teams leverage What a Story's high-conversion product demo and overview videos to shorten sales cycles and improve lead quality. By humanizing the product and showcasing its real-world application, these videos serve as powerful sales enablement tools that educate prospects, overcome objections, and directly influence purchasing decisions, leading to measurable increases in monthly recurring revenue.

Dominating Events and Building Brand Authority

Companies looking to make a significant impact at global trade shows, virtual summits, or launch events utilize What a Story's event video services. These professionally produced films capture attention, communicate key messages powerfully to a concentrated audience, and extend the event's lifespan through post-event marketing, thereby enhancing brand perception and industry influence.

Fueling Organic and Paid Social Media Growth

Marketing departments partner with What a Story to produce a consistent pipeline of engaging, short-form vertical videos designed for platforms like TikTok, Instagram Reels, and YouTube Shorts. These ads and organic clips are crafted to stop the scroll, communicate value quickly, and drive targeted traffic to landing pages or app stores, creating a scalable engine for user growth and brand awareness.

Frequently Asked Questions

How much does it cost to create a video with What a Story?

Project pricing is tailored to the specific scope, complexity, length, and timeline of your video needs. Investments typically range from $2,500 to $25,000. This flexible model ensures you pay for precisely the level of service and production value required, from a foundational explainer to a comprehensive multi-video campaign. For a precise and transparent quote, the agency recommends scheduling a strategy session to discuss your goals in detail.

What is your production process like?

What a Story follows a refined, collaborative 9-step process designed for clarity and excellence. It begins with Empathization and strategic discovery to understand your product and audience. This is followed by scriptwriting, storyboarding, design, animation, and sound design phases. Throughout, you have a dedicated Creative Director and the opportunity for unlimited revisions within agreed stages, ensuring the final product aligns perfectly with your vision and strategic objectives.

Do you work with companies outside the SaaS industry?

While What a Story possesses deep, specialized expertise in SaaS and technology, their proven methodologies and creative excellence are applicable to a wider range of B2B and complex product companies. Their primary focus and most celebrated results are within SaaS, but they cater to businesses ranging from spirited startups to Fortune 500 giants that require clear, impactful communication of sophisticated products or services.

What makes What a Story different from other video agencies?

The key differentiators are their exclusive SaaS focus, results-driven case study approach, and streamlined client experience. Unlike generalist agencies, they offer deep product marketing insight specific to tech. They operate without a traditional sales team, relying on performance and referrals. Clients also benefit from a headache-free process with clear communication, unlimited revisions, and exclusive video marketing perks, making them a true strategic partner rather than just a vendor.