Master Metrics

About Master Metrics

Master Metrics is the definitive, all-in-one command center for elite agencies and sophisticated marketing teams. Born from the direct experience of digital marketing veterans, it transcends traditional analytics by offering a unified, intelligent platform for data aggregation, visualization, and actionable insight generation. It is engineered for professionals who demand not just data, but clarity, control, and a competitive edge. The core value proposition lies in its ability to seamlessly consolidate disparate data from over ten advertising networks and marketing sources into a single pane of glass. This empowers leaders to move beyond manual reporting, automate performance vigilance with custom alerts, and craft compelling, AI-driven client narratives—all while ensuring data flows effortlessly into critical business tools like Google Sheets, Looker, and major project management platforms. Master Metrics is the strategic partner for turning complex data streams into decisive, revenue-driving actions.

Features of Master Metrics

The Overview Control Panel

This is your mission-critical command dashboard. The Overview Table provides an instantaneous, high-level assessment of all client accounts and campaigns, highlighting what demands immediate attention. Fully customizable, it allows you to merge live ad network data with proprietary business context—such as budget allocations, goal targets, and assigned analysts—creating a unique, holistic view of performance health and operational status at a single glance.

Intelligent Marketing Alerts

Proactively safeguard your marketing investments and KPIs with automated, multi-channel alerts. Configure precise triggers for any metric, such as campaign underspend, sales funnel drop-offs, or exceeding daily budget thresholds. Receive instant notifications directly in your email, Slack, WhatsApp, or integrated project management tools like Asana and Monday.com, enabling real-time intervention and control.

AI-Powered Google Slides Presentations

Revolutionize client reporting with AI-generated presentations. In just a few clicks, select your data sources, key metrics, and a preferred design template. Master Metrics' AI then synthesizes the data and insights into a polished, fully editable Google Slides deck, dramatically reducing manual compilation time and elevating the quality and impact of your client communications.

Seamless Data Integration & Export

Break down data silos and automate your workflow. Master Metrics acts as a powerful data pipeline, extracting and merging information from various marketing platforms directly into Google Sheets and Looker Studio on a scheduled, automatic basis. This ensures your spreadsheets and BI tools are always populated with the latest data, ready for deep analysis or custom reporting.

Use Cases of Master Metrics

Agency Client Portfolio Management

Digital marketing agencies can centrally oversee dozens of client accounts from a unified Overview Table. By adding custom fields for client goals, budgets, and team assignments, managers can instantly assess overall portfolio health, identify accounts needing attention, and streamline internal operations, all while automating client report generation.

Real-Time Performance Anomaly Detection

Marketing teams set up granular alerts for critical campaign metrics. For instance, receive an immediate Slack alert if an ad campaign's cost-per-acquisition spikes beyond a target or if website conversion rates drop precipitously. This allows for swift diagnosis and optimization, minimizing wasted spend and capitalizing on opportunities faster than the competition.

Automated Executive & Client Reporting

Eliminate the weekly or monthly reporting grind. Schedule data to flow automatically into pre-formatted Google Sheets or Looker Studio dashboards. Furthermore, use the AI Slides feature to generate insightful presentation decks for client reviews or executive briefings in minutes, ensuring stakeholders always have access to the latest, most compelling performance narratives.

Centralized Cross-Channel Budget Control

Finance and marketing operations teams implement alerts based on daily budget pacing. The system automatically calculates the required daily spend to hit monthly targets and notifies managers via email or WhatsApp if actual spend deviates by a set percentage, enabling proactive budget reallocation and preventing over- or under-spend scenarios.

Frequently Asked Questions

What data sources can Master Metrics connect to?

Master Metrics integrates with over ten key marketing and advertising platforms, including major ad networks like Google Ads and Meta Ads, as well as analytics and CRM tools. This allows you to bring together performance data from paid social, search, e-commerce, and more into a single, coherent overview for comprehensive analysis.

How does the AI Google Slides presentation feature work?

You simply select the client account, choose the specific metrics and time period you wish to report on, and pick a design template. Master Metrics' AI engine then analyzes the selected data, identifies key trends and insights, and automatically generates a structured, visually polished Google Slides presentation that you can further customize and edit before sharing with your client.

Can I receive alerts on platforms other than email?

Absolutely. Master Metrics is designed for modern workflows and offers multi-channel alert delivery. You can configure alerts to be sent directly to your team's Slack channel, WhatsApp, or even create tasks in project management tools like Asana, Monday.com, or ClickUp, ensuring critical notifications are seen and acted upon immediately.

Is there a limit to the number of dashboards or alerts I can create?

Limits are based on your chosen subscription plan. Plans scale from the Freelancer tier upwards, offering increasing numbers of connected accounts, dashboards, and alerts. This scalable structure ensures that both solo consultants and large agency teams can find a plan that supports their volume of data and monitoring needs.

Pricing of Master Metrics

Master Metrics offers a scalable pricing structure with an 7-day free trial. Plans are designed to grow with your business, starting from the Freelancer plan at $30 USD/month for 15 accounts, progressing through Basic, Basic Plus, Intermediate, and Intermediate Plus tiers, up to professional Pro, Pro Plus 1, and Pro Plus 2 plans. Higher-tier plans include more accounts (up to 250), and all paid plans include core features like the Looker and Sheets connectors, Alerts, Dashboards, the Overview Control Panel, and AI Slides. Implementation support is provided free with all plans above the Freelancer tier.